About Us

Judy & George works with businesses to develop their identity, strengthen their image, raise visibility, generate awareness, and influence perception.

We’re a small but powerful team of two principals with over 20 years of collective experience in Corporate Communications and its complementary disciplines, including venture development, business management, research and analysis, and technical writing. Our ability to clarify abstract thoughts and complex concepts is invaluable to our clients.

Our specialty is diversity. We’ve worked successfully with businesses across a broad range of industries, including science, technology, education, engineering and construction, consumer, and non-profit.

We come from diverse and complementary backgrounds. In the 10 years that we’ve been working together, we have discovered that our differences fuel our efficiency and spark creativity.

Judy Plummer

Portrait of Judy Plummer

Judy Plummer has many years of experience in the field of communications, and possesses a strong work ethic and proven track record in all aspects of corporate communications. A creative thinker and innovative problem solver, she consistently delivers high quality consultation, strategy and tactics designed to meet client goals and objectives.

Before launching Judy & George in April 2002, Judy co-founded Al Shugart International (“ASI”), a venture capital/public relations firm. As vice president of communications at ASI, she served as Al Shugart’s press secretary, and built a public relations firm consisting of early stage companies engaged in emerging technologies for the information industry. She also dedicated herself to developing ASI’s communications team — a staff of carefully selected, multi-disciplinary professionals with experience in communications, business development, market research and analysis, science, technology, networking, and customer service. Prior to ASI, Judy held the position of corporate communications manager at Seagate Technology, where she designed and implemented product, corporate, and internal communications programs.

Judy holds a Bachelor of Arts degree from Dominican College, San Rafael, California. She has lived and worked in Santa Cruz County and Silicon Valley for over 20 years.

George Nibler

Portrait of George Nibler

Contributed articles written on behalf of clients have been published in:

  • Laser Focus World
  • Data Storage Magazine
  • Network World
  • Communications News
  • Computer Technology Review
  • Fiber Optics Online
  • iCD Magazine
  • Secure Computing
  • Lightwave Magazine
  • HomeStyle Magazine
  • Stormwater Magazine
  • California Builder & Engineer
  • eSchool News
  • School CIO
  • CCSSO Innovation Quarterly
  • CCSSO Chiefline
  • Language Magazine
  • Educators’ eZine
  • Water & Wastes Digest
  • Santa Cruz Sentinel

and other industry-leading journals.

George Nibler is an accomplished writer, specializing in the evaluation and interpretation of emerging technologies for print and online media. He has extensive experience in a wide variety of industries. Website content, white papers, company newsletters, press releases and press kit collateral, product brochures and fact sheets, and other media-related documents are among the types of material that George prepares.

George specializes in technology counsel and strategy, competitive research and analysis, and the preparation of articles for publication in trade journals and magazines. He also prepares conference and trade show material, including abstracts and technical papers, that have been presented at conferences and published in conference proceedings.

Prior to Judy & George, George was a senior technology writer for Al Shugart International, a venture capital/public relations firm specializing in privately held, early stage technology companies.

George holds a Bachelor of Science degree from the University of California Los Angeles, and a Master’s degree from Stanford University.

Rebecca Mirsky Associate

Portrait of Rebecca Mirsky

Dr. Rebecca Mirsky is currently Sustainable Sciences faculty in the Science, Technology, Engineering and Math (STEM) Department at Maui Community College. Prior to joining the faculty at Maui Community College, she held the position of Associate Professor and Chair of the Construction Management department at Boise State University. She is a registered professional environmental engineer with over 20 years of experience in the construction industry. Her professional interests revolve around environmental issues related to the built environment. Chief among those interests are the development of alternative, renewable, and distributed energy, the efficient use of conventional energy, and energy-efficient and ‘green’ construction methods and materials, both in commercial/industrial and residential applications. Other specific interests are reduction and recycling of construction waste; erosion control and stormwater management; dust and noise control; and sustainable land use planning.

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Marketwire News distribution and social media services

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Judy & George works with Marketwire, its preferred provider of news distribution services, to offer clients access to special expertise in social media strategies. Social media is a way of blending traditional and new media relations for greater Internet visibility and enhanced search engine performance.

Through Marketwire, our clients can take advantage of:

  • Competitively priced distribution of press releases, features, and media advisories
  • Tools to increase visibility and generate awareness
  • Social Media distribution to deliver news to community-driven online content to sites like Digg, Del.icio.us, Technorati and Newsvine
  • Enhanced features such as social media links, which allows readers to recommend news to other online groups, blogs, message boards and podcasts
  • Search Engine Optimization (SEO) consultation to improve Web ranking and Web hits
  • Tools to measure the effectiveness of media campaigns

Pipsqueak Productions Web work

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Pipsqueak Productions LLC is pleased to provide Web design and technical services to support clients of Judy & George. Pipsqueak, in business since 1994, is a boutique web design and digital production firm. Pipsqueak’s principals are a husband and wife team who apply cognitive theory to their designs to create dynamic websites, compelling communication pieces, and effective and fun learning experiences.