Portfolio
This is content for a brochure that we developed for EnviroSurvey, an environmental consulting firm that needed a glossy sales tool for meetings with customer prospects.
Brochure Text EnviroSurvey, Inc.
EnviroSurvey, Inc. (ESI) is a multidisciplinary environmental consulting firm and technical service provider. Since 1991, ESI has been providing hazardous materials management, soil and groundwater remediation, industrial hygiene, and health and safety services to clients throughout California and the West. As a dynamic company, ESI has the ability to address sophisticated problems thoroughly and effectively, delivering client-centric, professional and responsive services of the highest quality.
Headquartered in San Francisco, EnviroSurvey, Inc. is a certified Minority Business Enterprise (MBE) by the San Francisco’s Human Rights Commission (HRC), as well as a certified “Small Business” by the State of California and “Hub Zone” disadvantaged local business by the United States Small Business Administration (SBA). EnviroSurvey also holds a California Class A Contractors License, CSLB # 790966.
EnviroSurvey offers a wide range of consulting and remediation services.
This is a technical article that we wrote for Blue Sky Research, an optical components company. The article was published by Laser Focus World in August 2001.
Technical Article Blue Sky Research Optical networks promote tunable laser development
By Daniel Chu and Robert PotenzaSemiconductor sources that deliver multiple wavelengths are critical to the success of emerging optical networks. Many design approaches address these network requirements.
The potential market for tunable lasers for optical networks is big, and if projections are correct, really big. Various estimates suggest the market may grow from a few million dollars in 2000 to perhaps a billion dollars by 2004. This potential is driving intense competition among a variety of tunable diode laser technologies, and several practical devices are now becoming a reality. Even as new tunable lasers hit the market, however, dense wavelength-division-multiplexing (DWDM) technology continues to evolve, opening up new applications and maintaining the pressure for improved performance.
This is a customer case study that we wrote for RHUB Communications, a Web conferencing company. The case study was published by Communications News in May 2008.
Customer Case Study FleetPride Incorporated Web Conferencing Goes Mainstream
FleetPride Incorporated, a large distributor of parts and services for the trucking industry, is just one example of a traditional business that is incorporating Web conferencing into its overall corporate communications strategy. FleetPride needed a communications solution for its network of over 160 offices. The Company required an internal network solution, particularly for training purposes, and it also needed external Web-access for communications with their National Accounts and Wholesale sales divisions that include outside customers and vendors. Security was a top concern and they were sensitive about opening up their internal network to outside communications.
FleetPride compared and demoed several different Web conferencing solutions, including hosted and pay-per-view services. Most options were expensive and included many features that were not going to be useful. Pay-per-view solutions were excessively expensive. After evaluating the available options, FleetPride decided to use RHUB Communications TurboMeeting Web conferencing appliances. The decision was based on cost, ease of use, and the sensible feature set offered by TurboMeeting.
This is a press release that we wrote for The Igneous Group, a Web development company. The press release focuses on an Igneous customer, Fit Culture. We pitched this story to the Wall Street Journal. Reporter Jennifer Saranow interviewed Fit Culture’s president, Tobin Shaffer. An article entitled, “At-Home Workouts Move From TV to Computer” was published on August 3, 2004.
Press Release The Igneous Group High-Tech Fitness Center Reverses Unhealthy Lifestyle Trends
Santa Cruz, Calif., March 1, 2004—A new online fitness center is using technology to reverse unhealthy lifestyle trends. Fit Culture (www.fitculture.com) is bringing a full array of traditional gym services into homes and offices via the Internet to combat problems associated with obesity, inactivity, aging, and poor nutrition. The company believes that many health issues are due to promises, tricks, gimmicks and quick-fixes that lead to disappointment and failure. Based on the philosophy that everyone can improve their quality of life by making enjoyable, sensible, and positive exercise and nutrition choices, Fit Culture pledges to provide truthful, accurate education and support to help clients succeed in achieving their wellness goals.
For people struggling with health and fitness issues, the privacy and convenience enabled by Fit Culture’s technology-driven, 24/7 online fitness center can make the difference between a fleeting New Year’s resolution and a commitment to a long-term program that delivers tangible results. Fit Culture can also dramatically improve the well-being of people who suffer from chronic diseases. According to Tufts University researchers, strength training has the ability to reduce the signs and symptoms of numerous chronic diseases such as heart disease, arthritis, and type 2 diabetes, while also improving sleep and reducing depression . The company plans to pipe its website into assisted living facilities, and is working with hospitals to meet stringent guidelines that will allow health care professionals to refer patients in need of rehabilitation or physical therapy services.
“Fit Culture offers easy access to the types of programs necessary to make a difference in someone’s health status,” said Francine Genta, MS, RD, CDE, and Diabetes Education Program Coordinator for the Santa Cruz Medical Clinic. “The video teleconferencing provides the personal aspect of support that is missing from online health programs.”
Anybody with access to a computer and the Internet can join Fit Culture. Membership costs begin at $14.95/month, about one-third the cost of a traditional visit with a personal trainer, and include personal training services. During its initial introduction, Fit Culture is offering the first month free-of-charge with a three-month membership. Every Fit Culture staff member is degreed and certified to provide expert care based on scientific knowledge and practical experience. For a self-guided tour of Fit Culture’s entire gym within a computer, visit www.fitculture.com.
Tobin Shaeffer, a personal trainer and founder and president of Fit Culture, launched the site in February 2004. “My motivation for Fit Culture came from a desire to help people I don’t even know,” said Shaeffer. He selected The Igneous Group, Inc. (www.igneous.com), experts in the strategic use of Internet technology, to build the site. According to Shaeffer, “Igneous is experienced in large-scale projects. Their platform is far superior to similar companies. Under their guidance, we were able to craft and implement our strategic vision for Fit Culture within a very aggressive timeframe.” Igneous also offers multi-lingual capabilities that will allow Fit Culture to eventually translate the website into multiple languages.
This is a brochure we developed for Washington Group International, a leading provider of integrated engineering, construction, and management solutions. When Washington Group formed its Energy and Environment Business Unit, the company needed a sales tool that would demonstrate its capabilities in this area.
Brochure Text Washington Group International
Washington Group International supports a wide range of environmental programs and activities by combining the experience of complex nuclear facility siting, advanced environmental characterization, detailed permitting, regulatory compliance, and innovative remediation with a highly successfully Integrated Management System.
Washington Group’s depth and scope of environmental experience ranges from the commercial nuclear and fossil power sectors, through the DOE weapons and legacy management complex and the DoD chemical demilitarization programs, and of infrastructure security and development. We have experience in CBRNE assessment and remediation and our expertise is growing in alternative energy processes such as ethanol, and in the analysts and integration of environmental risk and safety.
Our environmental strengths are expanded by our teaming agreements with the highest caliber partners, and they are enhanced by our dedication to disciplined and safe operations.
Company Launch Home Asset Defenders
We launched an integrated Marketing/Public Relations program to move this business from concept to reality. Projects included:
- generating ideas for the company name
- working with a graphic designer to develop a logo package
- securing the website domain
- preparing a Messaging and Positioning document with content that could be easily applied to Home Asset Defenders’ new website
- creating a tri-fold brochure
With a website redesign in process, artist Pat Michaud-Towery was in need of content that would convey her passion and enthusiasm for mixed media. Pat also required a 150-word Artist’s Statement for submission to Open Studios, an annual self-guided art tour of over 300 studios in Santa Cruz County, California. We completed both projects with one document: Messaging and Positioning. Pat clearly sees how the language that appears within the Messaging and Positioning document can be applied to many forms of collateral.
Messaging and Positioning Wind Dancer Studios Pat Michaud-Towery Artist Statement
Working with handmade paper has led mixed media artist Pat Michaud-Towery on a wonderful journey of exploration and discovery. Inspired by experimentation, her artwork combines color, texture, format, and scale. She enhances each handmade paper piece with watercolor, acrylic, or Asian paper collage material. Some pieces also incorporate bamboo branches.
Pat works with natural fibers such as garden plants, cotton rag, abaca, and Japanese kozo. Fibers are cooked in washing soda, pulped in a Hydropulper, and cast on a vacuum board in sheet form or on hand-carved surf board foam molds. When the pulp is dry, Pat applies Sumi ink, watercolor, or acrylic paint.
Pat will share her handmade paper process through story boards and photos, accompanied by samples of molded pieces, fibers used, and sheets of handmade paper with fiber content. Open Studios visitors will have an opportunity to view demonstrations, and cast their own paper.