Services

Counsel and Strategy

From managing day-to-day phone calls and emails to planning a new product launch, we provide ongoing counsel and strategy to ensure that our clients are prepared for every opportunity available to them, and that we meet all deadlines.

Messaging and Positioning Platforms

Messaging and Positioning defines and articulates the corporate, technology, and product descriptions that you want to communicate to your various audiences, including media, analysts, investors, shareholders, employees, customers, and partners. Messaging and Positioning serves as the platform for all communications activities, and is woven into your literature to ensure that your messages are consistently conveyed, and that your value propositions are easily understood.

Scrambled, Disconnected Messages compared to Messaging/Positioning Platform in an illustration showing a collection of Post-Its on a Wall in Italy compared to a well-structured messaging paper.

Literature/Documentation

We have the capability to analyze and articulate a broad range of technologies, and to create literature that contains in-depth analysis and business insight. The literature we develop serves as a great resource for educating the media and analyst communities, and also supports Sales and Marketing departments by providing sales tools for prospective customers and partners.

Media/Analyst Relations

One of the most common media criticisms of corporate communications people, especially when it comes to high-tech corporate communications, is that they don’t do the research necessary to become familiar with their clients’ technology and with the beats covered by journalists. We know there is a fine line we must walk where we are targeting the most appropriate media contacts for our clients, but at the same time, are not approaching too limited an audience.

This is where our unique research capabilities put us a step ahead of firms that rely on commercially available media databases. Although such databases provide an excellent starting point for identifying media contacts, journalists change publications and beats so frequently that the information can become obsolete in a frightening hurry. Fortunately, our research capabilities give us access to a wealth of information that allows us to stay on top of the changing media landscape.

With the aid of current news search engines, email newsletters from trade publications and news tracking services, we review dozens of top stories and breaking news every day. As we browse through each day’s top stories, we make note of journalists and industry analysts who are covering our clients’ technologies, continually updating our contact lists. This also allows us to add a personal touch when we contact the media with our clients’ breaking news because we can refer to these recent articles, giving our contacts assurance that we’re doing our homework. The same type of research also provides us with top stories we can forward to our clients, helping them to stay current with what’s going on with their markets and their competitors.